New Halden Coffee Co.: 38% more online orders in the first quarter after relaunch. Read the case study

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Notes on brand, design and building for the web.

Latest Oct 12, 2026 · 1 min read A brand strategy should fit in one sentence If your positioning needs a slide deck to explain, nobody outside the room will remember it. Read more

A fast site is a design decision

Performance is settled in the first week of design, long before anyone opens a code editor.

September 18, 2026 1 min read

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What a case study is for

It isn’t a gallery. It is the answer to one question a future client is asking.

August 27, 2026 1 min read

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