2026
Halden Coffee Co.
A Bristol roaster with great coffee and a forgettable bag, rebuilt around where each lot is grown.
- Identity
- Packaging
- Shop
+38%
online orders in the first quarter after launch
Demo site: these clients, results and quotes are fictional.
- Sector
- Speciality coffee, Bristol
- Year
- 2026
- Duration
- 12 weeks
- Services
- Brand identityWebsites
Results
- online orders, Q1
- +38%
- new stockists
- 64
- mobile load
- 1.1s
The challenge
Halden had been roasting for eleven years and selling mostly to cafés within a few miles. The coffee won awards; the bag looked like every other kraft pouch on the shelf, and the website was a list of products with a checkout.
Wholesale buyers kept asking the same question: what makes this different? The honest answer was the farms, and nothing in the brand said so.
What we did
We spent two days at the roastery and a week reading five years of sourcing notes. Every lot already had a story: an altitude, a farmer, a process. We made that the system. Each bag carries its lot number and origin as the main event, in a deep green with one gold accent.
The shop was rebuilt around the same idea. You browse by place before you browse by roast, and subscriptions follow the harvest calendar.
Before and after
Drag the handle to compare the old site with the new one.
Timeline 12 weeks
- Workshop 2 weeks
- Direction 3 weeks
- Build 6 weeks
- Launch 1 weeks
What we delivered
- Positioning and naming for the lot system
- Logo, type and colour
- Packaging for 14 lots
- Online shop and subscriptions
- Brand guidelines
What changed
- Online orders rose 38% in the first quarter, with no increase in ad spend
- 64 new stockists signed in six months, most of them after seeing the new packaging at a trade fair
- The shop loads in 1.1 seconds on a mid-range phone
“They treated our brand like their own. The new site launched two weeks early and wholesale enquiries doubled in a month.”
