A future client reading your case study has one question: will this work for me?
What answers it
- The starting point, described honestly, so they can recognise their own
- One decision you made and why, so they can see how you think
- A number the client measured, so they can believe it
What doesn’t
Thirty images of the final design with no words. They show that you can make things look good. Everyone on the shortlist can.
Ask before you publish
Every figure in our case studies has been approved by the client in writing. If they would rather not share a number, we describe what changed in words.