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Brand identity that people recognise in a second.

A brand is what people remember when you’re not in the room. We find the one thing worth remembering about you and build a system around it: name, logo, type, colour, voice and every template your team will need.

What you get

  • Positioning
  • Logo and marque
  • Type and colour
  • Packaging
  • Guidelines
Typical timeline
6–10 wks
Projects from
$35K

How it runs

  1. Workshop

    Two days with your team and a week with your customers, to find what is true and worth saying.

  2. Direction

    Two routes, each shown on real things: a bag, a van, a home page. You pick one.

  3. System

    We build out the chosen route into a full identity and test it on everything you make.

  4. Handover

    Guidelines, templates and a session with your team, so the brand works without us.

Good to know

  • You own everything

    Source files, fonts licensed in your name and full rights to the work. No retainers required.

  • Built to be used

    Guidelines are a short site, not a 90-page PDF, with templates your team already knows how to open.

  • Tested in the real world

    Before we finish, the identity has been printed, embroidered, shrunk to 16 pixels and read from across a street.

Notes from the studio, once a month

New work, what we learned making it, and the odd tool we like. Unsubscribe any time.