2025
Northwind Energy
A community wind co-op that needed to look as trustworthy as the utilities it competes with.
- Brand system
- Website
- Share offer
£2.1m
raised from 1,900 new members in one share offer
Demo site: these clients, results and quotes are fictional.
- Sector
- Community energy co-op
- Year
- 2025
- Duration
- 14 weeks
- Services
- Brand identityWebsites
Results
- share offer raised
- £2.1m
- new members
- 1,900
- conversion
- 2×
The challenge
Northwind owns three turbines and wanted to build a fourth. To fund it they needed two million pounds from ordinary people, most of whom had never bought a share in anything.
The old site explained the offer in a 40-page PDF. People who got that far usually invested; almost nobody got that far.
What we did
We rewrote the offer as five plain questions: what is it, what could I earn, what could I lose, who runs it, how do I get my money out. Each has one screen and one number.
The identity borrows from maritime charts rather than green-energy clichés: deep blue, a calm sea-green and a wordmark set wide enough to feel like infrastructure.
Before and after
Drag the handle to compare the old site with the new one.
Timeline 14 weeks
- Workshop 2 weeks
- Direction 3 weeks
- Build 8 weeks
- Launch 1 weeks
What we delivered
- Brand strategy and messaging
- Identity system and guidelines
- Website and share offer flow
- Printed prospectus
- Member newsletter templates
What changed
- The share offer closed at £2.1m, five weeks ahead of its deadline
- 1,900 new members joined, with a median investment of £400
- Twice as many visitors started the application as on the previous offer
“For the first time our members could explain the offer to their neighbours. That is what filled it.”
