2024
Fieldnote Records
An independent label’s catalogue, rebuilt so you can hear every release before you click.
- Website
- Motion
3.4×
longer visits, with mailing list sign-ups up 52%
Demo site: these clients, results and quotes are fictional.
- Sector
- Independent music label
- Year
- 2024
- Duration
- 10 weeks
- Services
- WebsitesMotion & film
Results
- time on site
- 3.4×
- mailing list
- +52%
- Lighthouse
- 100
The challenge
Fieldnote has released 300 records in fifteen years. Their site showed them as a grid of covers, and every play button sent you to another service.
Fans arrived, looked, and left to listen somewhere else. The label saw none of that listening.
What we did
The catalogue became a player. Hover a cover and it starts; keep browsing and it keeps playing. A persistent bar follows you through the site.
Every release has a short looping animation cut from its artwork, so the page moves at the tempo of the record.
Before and after
Drag the handle to compare the old site with the new one.
Timeline 10 weeks
- Workshop 2 weeks
- Direction 2 weeks
- Build 5 weeks
- Launch 1 weeks
What we delivered
- Website and catalogue player
- Motion system for artwork
- Editor tools for the label
- Launch campaign assets
What changed
- Visits last 3.4 times longer on average
- Mailing list sign-ups are up 52%
- The site scores 100 in every Lighthouse category, audio player included
“People finally listen on our site instead of leaving it to listen.”
